About

Hello! I am Brodie (Beta) Lidkea, a seasoned digital marketing specialist with a 14-year background in developing digital marketing strategies. My experience encompasses both creative and strategic, including experience in both paid and organic marketing.

I believe in actively applying design-thinking principles to every campaign.  I seek deep understanding using real-world data and feedback. I'm naturally a curious person, which helps me to problem-solve and find unique perspectives.

How do I approach my work? I infuse each project with personal integrity and a creative touch. I place a strong emphasis on data-driven strategies and the implementation of repeatable processes

🚀 My Journey:
My journey hasn’t been on a standard trajectory. Fourteen years ago, I embarked on a venture to establish my personal brand in the mobile technology space. This adventure not only established me as an authority in the tech domain but also opened doors to notable achievements such as television appearances and a weekly columnist role for The Globe and Mail, a leading national newspaper.

Eventually, this path led me to a career in digital marketing after studying this space as a writer. During my career, I've written about digital marketing trends and made predictions about the future. This gained attention from prominent brands and companies, such as Ganz Studios.

Since 2009, my professional journey has spanned a diverse array of projects, including branding, consulting, and social media campaigns, to name just a few. While working on a consulting and freelance basis, I've additionally held leadership roles in training and sales at companies such as The Source (Bell Canada), Rogers Communications, & Staples Canada.

Skills:
Social Media Marketing: Organic and Paid
Video Production & Graphic Design
Content Marketing
Copywriting
SEO & SERP strategies
Influencer marketing
Email Marketing
CMS Web Development (WordPress)
AI image prompting
Social Media Analytics & Data-driven insights
UX Design and Research (User Experience)
Executing cross-functional roles effectively

📞 Let’s Connect!